Kids Sports Spending - Money Weekly Newsletter from alooola®
- alooola
- Oct 13
- 2 min read
Updated: 7 hours ago
Kids Sports Spending
October 13, 2025
Despite gold’s recent increase, it has struggled over longer time frames. From 1928 to 2024, $1 in gold grew to under $13,000, while the same $1 in the S&P 500 (with dividends) grew to nearly $1 million. *1
U.S. families spend over $40B a year on kids’ sports, up 46% since 2019. Parents with active kids spend about $1,500 yearly (including $250 on gear). 11% think their child could go pro; 22% expect college-level play. 2
The 10 largest companies in the S&P 500 have dominated the stock market’s recent performance—accounting for over 68% of returns in 2023–2024 and 57% year-to-date through September 30. *3
The top 1% of U.S. households now hold nearly as much wealth as the bottom 90%—their share has risen from 23% to 31%, while the bottom 90% has fallen from 40% to 33% since 1990. 3
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alooola® is an SEC Registered Investment Adviser. Material presented is for informational purposes only, and is not meant to be advice to any individual. Talk with alooola® to see how this information may apply to you. Consider your current financial situation, tolerance for risk, and investment objectives before you invest funds in securities through alooola®. For a more complete explanation of the alooola® service, please visit www.alooola.com. Information presented, including past performance of various sectors, vehicles, and indices is not to be construed as a forecast or guarantee of future results. Actual results, performance, or events may differ materially from those expressed or implied herein, and all investments are subject to risk, including loss of principal.
Sources:
WSJ - "Markets A.M.: Why Gold Will Lose Its Luster"
Weekend - "Inside the Empire That Sports Parents Built"
A Wealth of Common Sense - "Animal Spirits: It Feels Like 1999"
*Past performance is not indicative of future performance
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