Valentine’s Spending Hits Record - Money Weekly Newsletter from alooola®
- Feb 17
- 2 min read
Valentine’s Spending Hits Record
February 17, 2026
The share of U.S. adults under 50 who say they are unlikely to ever have children rose from 37% in 2018 to 47% in 2023. Childless couples have an average net worth of $1.9 million, 61% more than couples with children. 1
U.S. companies announced 108,000 job cuts in January, more than double a year ago. It was the highest January for layoffs since 2009, led by UPS (30,000) and Amazon (16,000). 1
Gen Z investors are increasingly allocating money to the stock market rather than to homeownership. The share of 25- to 39-year-olds making annual transfers to investment accounts tripled from 2013 to 2023 to 14.4%. 2
Americans are estimated to have spent roughly $200 on Valentine’s Day this year, an all-time high and up from $188.81 last year. Since 2021, prices across related gift categories have risen at double-digit rates, with chocolate prices up by more than 70%. 3
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alooola® is an SEC Registered Investment Adviser. Material presented is for informational purposes only, and is not meant to be advice to any individual. Talk with alooola® to see how this information may apply to you. Consider your current financial situation, tolerance for risk, and investment objectives before you invest funds in securities through alooola®. For a more complete explanation of the alooola® service, please visit www.alooola.com. Information presented, including past performance of various sectors, vehicles, and indices is not to be construed as a forecast or guarantee of future results. Actual results, performance, or events may differ materially from those expressed or implied herein, and all investments are subject to risk, including loss of principal.
Sources:
MFS – “Beyond the News”
WSJ – “Gen Z, Locked Out of Home Buying, Puts Its Money in the Market”
CBS News – “How Much Money Is Spent on Valentine’s Day?”
*Past performance is not indicative of future performance
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